Fast fashion is one of the world’s top 10 polluting and controversial industries, from carbon emissions and water pollution to unethical and unhuman working environments. As the demand for the fast fashion industry has been rising in the last two decades, also raised the general environmental footprint of this industry. But by following a few simple tips, you can positively impact this planet and ensure a better future for the generations to come.
Invest in timeless and high-quality pieces that you can wear for years. This will reduce the need for constant replacements and the amount of clothing waste in landfills.
- Buying pre-owned clothing is a great way to reduce waste, find unique pieces, and save money. Check some second-hand stores; you can find good deals and avoid fast fashion.
- Fast fashion brands are already well known for their poor working conditions and environmental degradation. Avoiding them will decrease the demand and the footprint in general.
- Buy from sustainable fashion brands that use eco-friendly materials and ethical production methods.
- Independent designers and small businesses are often more transparent about their production methods, which is an excellent reason to support them.
- You avoid petroleum by choosing natural fibers such as organic cotton, linen, and hemp over synthetic fabrics like polyester (we all know why and how bad it is in every aspect).
- Certifications ensure that the products are produced with curtain materials or in an environmentally and socially responsible manner. Some certificates you should look for are Global Organic Textile Standard (GOTS), Fair Trade, or FSC for packaging.
- Wash your clothes only when necessary in cold water, and when you have a full load, line dry them and avoid using harsh chemicals in detergents.
- Bring your old favorite outfits to life by accessorizing and styling them with unique and colorful tights, soft scarves, or retro belts. This will help you get more wear out of each piece and reduce the need to buy new clothes. Get creative!
- Finally, donate everything that is in good condition, but it outlived its purpose and doesn’t bring joy anymore.
We can make a difference by constantly educating ourselves about sustainability and inspiring others to do the same. The more people are aware of the issues caused by the fast fashion industry, the more significant change we can create.